5% – Group report: 20% Due in Week 10 – Presentation: 15% Due in Week 10 and Week 11 Length: – Group report: 2000 words – Presentation: 15 minutes – In groups of 4 to 6, your group choose a product. You have responsibility for developing a report identifying the key elements to be included in the marketing plan for this product. Report (2000 words) – Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why. – The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems. – The report should be tightly argued with small steps of logic. – Key Recommendations must be clear – Harvard referencing is required Format: – The assignment should be written in report format. Suggested structure is as follows: – I. Company Background and Product Description – II. Target Market – describe their apparent target market – III. Marketing strategy – IV. Conclusion – Restate the most important points of your report. – It should have a coherent structure, with a clear beginning, body and conclusion. Line spacing should be 1.5, and sources of information used should be cited in the usual manner.
